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Privacy policy

Last updated 12 November 2026

The short version

Who we are

Smart Hole is the quiz game at smarthole.golf. Smart Hole decides how your information is used, which makes it the "data controller" under UK data protection law. For anything about your information, email privacy@smarthole.golf.

What we store, and why

WhatWhenWhy
A player record: a random player number and a secret key kept on your deviceWhen you first tee offTo give each player one free nine a day and keep your round if the page reloads
Your rounds: the answers you give, your shots and your scoresAs you playTo run the game and work out your score
A leaderboard name that you chooseWhen you post an 18-hole scoreTo show your score on the public leaderboard. Anyone can see this name and score, so don't use your real name unless you're happy for it to be seen
Your email addressWhen you ask for a free code or a sign-in link, or when you payTo send the code, link or payment confirmation, to limit free codes to one a week for each address, and to let you sign in on another device
A record of each payment: the amount, the date and the payment company's referenceWhen you payTo unlock what you bought, handle refunds and keep the accounts we are required to keep
A scrambled version of your internet address (we don't keep the address itself)When you ask for a code or link, or make repeated requestsTo stop abuse, such as flooding the game with requests. Deleted after about two days

We don't ask for your real name, age, location or anything else.

What's kept on your device

Smart Hole doesn't set cookies. It uses your browser's storage on your own device to remember your player key, your view settings, the names you typed for a game with friends, and which questions you've seen this week. This is needed for the game to work and isn't used to track you. Clearing your browser's site data removes it.

Emails we send

We email you only when you've asked for something: a free code, a sign-in link, or a confirmation that a payment arrived.

News and offers emails are off unless you turn them on under "Email settings and account" on the start screen. You can turn them off again there, or with the unsubscribe link in any news email.

Companies that help us run Smart Hole

We share only what each one needs to do its job:

Some of these companies store or process information outside the UK, including in the United States. Where they do, they rely on safeguards recognised by UK law, such as the UK–US data bridge or standard contractual clauses.

We don't sell your information or share it with advertisers.

Our legal reasons for using your information

How long we keep it

Deleting your information

On the start screen, open "Email settings and account" and choose "Delete my account". This permanently removes your player record, email address, rounds, scores, codes and any unused back nines or rounds from our database. It can't be undone. Records of payments stay with Stripe, as the law requires.

If you can't get into your account, email privacy@smarthole.golf from the address you used and we'll delete it for you.

Your rights

Under UK data protection law you can ask us to:

Email privacy@smarthole.golf and we'll reply within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Children

Smart Hole isn't aimed at children under 13, and we don't knowingly collect their information. If you're under 18, ask a parent or guardian before giving an email address or paying.

Changes to this policy

If we change how we use your information, we'll update this page and the date at the top. If the change is significant and we have your email address, we'll let you know.